diff --git a/ops/build-image.sh b/ops/build-image.sh
index 9278a0b..e4a18e2 100755
--- a/ops/build-image.sh
+++ b/ops/build-image.sh
@@ -8,13 +8,17 @@ if ! command -v docker >/dev/null 2>&1; then
     exit 1
 fi
 
-IMAGE_NAME=${IMAGE_NAME:-jukebox-maker}
+GITEA_REGISTRY="${GITEA_REGISTRY:-git.mchus.pro}"
+GITEA_OWNER="${GITEA_OWNER:-reanimator}"
+IMAGE_NAME="${IMAGE_NAME:-jukebox-maker}"
 DEFAULT_TAG=$(git -C "${ROOT_DIR}" rev-parse --short HEAD 2>/dev/null || echo dev)
-IMAGE_TAG=${1:-${IMAGE_TAG:-${DEFAULT_TAG}}}
+IMAGE_TAG="${1:-${IMAGE_TAG:-${DEFAULT_TAG}}}"
 
-echo "building ${IMAGE_NAME}:${IMAGE_TAG}"
+FULL_IMAGE="${GITEA_REGISTRY}/${GITEA_OWNER}/${IMAGE_NAME}"
+
+echo "building ${FULL_IMAGE}:${IMAGE_TAG}"
 docker build \
     -f "${ROOT_DIR}/Dockerfile" \
-    -t "${IMAGE_NAME}:${IMAGE_TAG}" \
-    -t "${IMAGE_NAME}:latest" \
+    -t "${FULL_IMAGE}:${IMAGE_TAG}" \
+    -t "${FULL_IMAGE}:latest" \
     "${ROOT_DIR}"
diff --git a/ops/push-image.sh b/ops/push-image.sh
new file mode 100755
index 0000000..0d004a3
--- /dev/null
+++ b/ops/push-image.sh
@@ -0,0 +1,75 @@
+#!/bin/sh
+# Build a multi-arch Docker image and push it to a Gitea container registry.
+#
+# Usage:
+#   ./ops/push-image.sh [TAG]
+#
+# Environment variables:
+#   GITEA_REGISTRY   – registry host, e.g. git.mchus.pro      (default: git.mchus.pro)
+#   GITEA_OWNER      – Gitea user or organisation              (default: reanimator)
+#   IMAGE_NAME       – image name                              (default: jukebox-maker)
+#   PLATFORMS        – comma-separated platform list           (default: linux/amd64,linux/arm64)
+#   PUSH_LATEST      – also tag and push :latest               (default: true)
+#
+# Assumes docker is already logged in to GITEA_REGISTRY.
+#
+# Examples:
+#   ./ops/push-image.sh
+#   ./ops/push-image.sh v1.0
+
+set -eu
+
+ROOT_DIR=$(CDPATH= cd -- "$(dirname "$0")/.." && pwd)
+
+die() { echo "error: $*" >&2; exit 1; }
+
+command -v docker >/dev/null 2>&1 || die "docker not found in PATH"
+command -v git    >/dev/null 2>&1 || die "git not found in PATH"
+docker buildx version >/dev/null 2>&1 || die "docker buildx not available"
+
+GITEA_REGISTRY="${GITEA_REGISTRY:-git.mchus.pro}"
+GITEA_OWNER="${GITEA_OWNER:-reanimator}"
+IMAGE_NAME="${IMAGE_NAME:-jukebox-maker}"
+PLATFORMS="${PLATFORMS:-linux/amd64,linux/arm64}"
+PUSH_LATEST="${PUSH_LATEST:-true}"
+
+DEFAULT_TAG=$(git -C "${ROOT_DIR}" rev-parse --short HEAD 2>/dev/null || echo dev)
+IMAGE_TAG="${1:-${IMAGE_TAG:-${DEFAULT_TAG}}}"
+
+FULL_IMAGE="${GITEA_REGISTRY}/${GITEA_OWNER}/${IMAGE_NAME}"
+
+echo "registry : ${GITEA_REGISTRY}"
+echo "image    : ${FULL_IMAGE}"
+echo "tag      : ${IMAGE_TAG}"
+echo "platforms: ${PLATFORMS}"
+
+BUILDER_NAME="jukebox-multiarch"
+if ! docker buildx inspect "${BUILDER_NAME}" >/dev/null 2>&1; then
+    echo "creating buildx builder: ${BUILDER_NAME}"
+    docker buildx create \
+        --name "${BUILDER_NAME}" \
+        --driver docker-container \
+        --bootstrap
+fi
+docker buildx use "${BUILDER_NAME}"
+
+TAGS="-t ${FULL_IMAGE}:${IMAGE_TAG}"
+if [ "${PUSH_LATEST}" = "true" ]; then
+    TAGS="${TAGS} -t ${FULL_IMAGE}:latest"
+fi
+
+echo "building and pushing..."
+# shellcheck disable=SC2086
+docker buildx build \
+    --platform "${PLATFORMS}" \
+    --file "${ROOT_DIR}/Dockerfile" \
+    ${TAGS} \
+    --push \
+    "${ROOT_DIR}"
+
+echo ""
+echo "pushed:"
+echo "  ${FULL_IMAGE}:${IMAGE_TAG}"
+if [ "${PUSH_LATEST}" = "true" ]; then
+    echo "  ${FULL_IMAGE}:latest"
+fi